REPLICA

To evoke a recollection
Maison Martin Margiela will launch a new series of fragances entitled REPLICA in June 2012. Assimilating to their existing fashion concept and capsule collection Replica, where they deal with the reproduction of iconic garments and accesories from specific geographic regions, cultures and time periods, the fragances are meant to recreate some scents that are part of our collective memory and to capture “familiar scents and moments varying locations and periods”. The first trio fragances are Marché aux Fleurs (Flower Market), which carries the scent of fresh cut flowers in the buckets and vases of a Parisian flower market in 2011, Promenade sur la Plage (Beach walk) that is inspired by a walk in the fresh ocean air of the Corsican beach of Calvi in 1972, and Soirée á la Fête Foraine (Funfair evening) attempt to evoke the sugary lightness of a Santa Monica carnival in 1994. Perfumers Jacques Cavallier and Marie Salamagne developed the fragrances.

Available in Maison Martin Margiela boutiques and selected stockists from June 2012.