Alphaville



The suspicion I had that aussie siblings Alex & Georgie Clearie took inspiration for their shop's name Alphaville from Godard’s homonym film was confirmed the first time I put a foot in the store. Not only they named their label Alpha 60 (after a character of the movie) and have the cult director imagery presence all over the place, but also their modern clothing has a film noir kind of feeling that turns to be captivating.


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